Social Media Marketing
We do not include current clients in this public portfolio. Heart B Creative gives all business owners the opportunity to reject having their profiles on our website.
META
Facebook and Instagram
DeJoria Center
Event Center - Full Suite Management
Focus: Event Marketing & High-Energy Content
The Challenge: Driving ticket sales for a rural venue and maintaining year-round engagement between major concert seasons
Strategy & Execution:
• Developed "Live from the Uintas" video content to showcase the venue’s state-of-the-art acoustics and mountain backdrop.
• Leveraged Meta’s Event Ads and Custom Audiences to retarget past attendees with upcoming show announcements.
• Portfolio Visuals: High-action concert photography, "Behind the Scenes" Reels of events, and screenshots of high-engagement "Lineup Reveal" posts.
META
Facebook & Instagram
High Star Ranch
Residential Ranch - Full Suite Management
Focus: Aspirational Branding & Community Building
The Challenge: Balancing "open-to-the-public" event messaging with the exclusive, quiet luxury of a residential mountain community.
Strategy & Execution:
• Curated a "Life at the Ranch" aesthetic using high-end photography of trail systems, horse pastures, and mountain vistas.
• Used Instagram Stories to highlight seasonal shifts (Fall Fest, winter trails) to keep the community top-of-mind for prospective buyers.
• Portfolio Visuals: Wide-angle landscape shots, lifestyle photography of the ranch, and clean, minimalist grid layouts.
META
Facebook and Instagram
State Road Tavern
Bar & Restaurant - Full Suite Management
Focus: Food Photography & Local Engagement
The Challenge: Increasing weekday foot traffic and establishing the tavern as a destination for Park City locals and Kamas residents.
Strategy & Execution:
• Implemented a "Friday Feature" series highlighting craft cocktails.
• Utilized Location-Based Targeting on Instagram to capture tourists in the Park City area looking for "hidden gems."
• Portfolio Visuals: Macro food photography (close-ups of meals/cocktails) and user-generated content (UGC) features of guests on the patio.
DeJoria Center
Event Center - Full Suite Management
Corporate Marketing & Venue Brand Authority
The Strategy:
Repositioned a premier entertainment venue as a top-tier destination for corporate retreats, private events, and industry leadership within the Utah hospitality market.
The Result:
By shifting the focus from 'concerts' to 'capabilities,' I established the DeJoria Center as a premier B2B brand, driving high-value corporate inquiries and building a professional network that goes beyond the ticket-buying public.
High Star Ranch
Residential Ranch - Full Suite Management
Aspirational Branding & Lifestyle Curation
The Strategy:
Transformed High Star Ranch into a visual resource for mountain living, leveraging Pinterest as a top-of-funnel discovery engine to reach destination wedding planners, interior design enthusiasts, and outdoor adventurers.
The Result:
By positioning High Star Ranch as a source of aesthetic inspiration rather than just a destination, I tapped into a global audience of travelers and homebuyers, turning passive 'saves' into active website traffic.
YouTube
High Star Ranch
Residential Ranch - Full Suite Management
Lifestyle Cinematography & SEO-Driven Video Marketing
The Strategy:
Developed a video-first brand identity for a 1,100-acre luxury ranch, transforming long-form cinematography into a multi-channel marketing engine for real estate and entertainment.
The Result:
By blending high-end cinematography with strategic SEO, I shifted the channel from a video repository to a lead-generation tool that sells the ranch lifestyle before a viewer ever visits the property.